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The Last Beetle
Volkswagen
Production of the iconic Beetle has come to an end. To mark the occasion, we created a campaign that demonstrates the hole it will leave in the world, by literally removing the car from our comms. This rolled out across print, outdoor, social, google search and the brand website. Even without the vehicle, and the logo in some cases, there’s no mistaking which car is being farewelled.
Axis Awards:
Newspaper Single (Lemon)- Bronze
Newspaper Single (Think Small)- Bronze
Copywriting (Think Small)- Finalist
Copywriting (Lemon)- Finalist
Copywriting (Owning it)- Finalist
Art Direction and Typography print - Finalist
Art Direction and Typography OOH- Finalist
Standard OOH- Finalist
Newspaper Single (Owning it)- Finalist
Newspaper campaign- Finalist
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